Operation Q - Aston Martin
Recently Aston Martin unveiled its first ever ultra-luxury flagship, Q New York at 450 Park Avenue, in the heart of New York City. The new Q showroom brings the highest levels bespoke service to North America for the very first time, providing the most sophisticated luxury experience available anywhere in the world.
Last year we were contacted by the Q designers and asked to submit three pieces of Aston Martin based car photography that was to be displayed in the new Q showroom that paid homage to Aston Martins heritage. We are pleased to announce that the new Q showroom opened recently with three framed exhibition prints of Aston Martin car photography by Tim Wallace. The three chosen pieces of work were installed within the client area of the showroom and have been very well received.
The new location will serve as a showcase for Aston Martin’s latest products, from unique special builds to limited-edition models and newcomers to Aston Martin’s breath-taking portfolio.
Q will function as a venue to showcase and launch Aston’s Martin’s newest products, including limited editions, special builds, and the latest additions to Aston Martin’s lineup. Q features incredible technology to blend the digital and the physical when it comes to car configuration. Per appointment, clients will be able to utilize a 35 foot x 10 foot LED wall where they can personalize their Aston Martin with an ultra-high definition, 360 degree view of any Aston Martin vehicle in its real life size.
Q also features a live video link from Manhattan to Aston Martin’s design studio located in Gaydon, UK. This allows for real-time communication between the Q by Aston Martin team and the brand’s world-renowned designers. It’s the most personal you can get without visiting the Aston Martin headquarters. Featuring a concierge experience, carefully curated high-end dining, and overnight travel experiences, Q by Aston Martin represents the brand’s key pillar of Aston Martin’s ultra-luxury strategy.
Images courtesy of Aston Martin and SL Green New York