Truck photography and large commercial vehicle fleet photography including HGV
Commercial vehicles, logistics and Plant.
Commercial photographer Tim Wallace has been working in this sector for over 10 years both for manufacturers such as Dennis Eagle and working with large logistics and fleet companies such as NFT and Pall-Ex as well as Plant Hire companies such as Nixon and Chippindale.
This page is dedicated to the work and creative vision that Tim brings within the field of truck photography, looking at our work, our successes, and our history within this industry. Tim explains a little more about his approach towards commercial vehicle photography, his creative thinking path and gives a brief insight into what he offers our clients both within the UK and Internationally through his work. Tim is very well known within the automotive industry for his creativity and open approach and he is regarded by many as one of today's leading vehicle photographers with a unique strong style of work and creative approach that inspires not only his clients but also their customers, something that was reflected recently when was awarded 'International Commercial Advertising Photographer of the Year'.
Truck, HGV or Plant photography is in its nature is a very involved medium of work that brings together many elements to create a final piece of commercial work, from finding the right location to bringing together the lighting and equipment logistics, and not least managing the actual product, the truck, commercial vehicle or indeed the logistics elements of the clients operation.
Tim's specialist area of commercial photography and arguably what he is best known for is his vehicle photography, the work that he produces for our clients for both its quality and its unique creativity.
Our goal at AmbientLife not only to capture what a truck or commercial vehicle looks like but to inspire the viewer to see beyond that and get a real sense of the client, vehicle or their commercial operation, to be quite literally inspired so that drives forward and inspired the clients customers. We have a vast experience in shooting high end photography within commercial studio environment, working closely with the key studios in the UK that are equipped, and capable, of having the size and space to allow full tractor trailer configuration shoots to take place.
Studio and Location
Location shooting can often play a large part of a client shoot and this may well be within their own depot or operational facilities, or indeed in the case of dynamic moving photography of the vehicles being required we often will often use a dedicated test facility such as MIRA. This type of facility has the space and road size to allow differing permutations of shots that could involve a full tractor trailer unit truck or indeed sometimes multiple units in formation. We have gained valuable experience over the years in these situations dealing with safety assessments and such like for the test facilities to meet their own safety requirements and we are, as you would expect, fully insured and work professionally at all times ensuring safety on such shoots is paramount and considered at all times.
Tim has worked at many of these such facilities over the years and so has a very good level of experience and knowledge of both the track facilities and the potential in each area, thus saving time and allowing us minimise client costs.
Example client work
We have been working with Dennis Eagle for many years and exclusively produce all of their commercial photography, from brochures to magazine placements and trade advertising. Our initial work with the company began when we were asked to shoot two new prototype vehicles that they were preparing to launch, from there the relationship has developed and grown we have worked with them on location shoots as well as recently shooting all the studio work for this years new vehicle brochures. In 2013 we were tasked with producing some hard hitting photography for Dennis Eagle that would stand out in the 'refuse lorry' industry and we had the creative idea of looking at dramatic set of images using one of their newest models with a modified rap displaying a full scale British union jack. This is a shoot that we are very proud of and its something that that clients marketing team used extensively to promote their brand in Europe and Asia with a large 40ft print of the 'Union Jack' shot being displayed with pride on the walls of the main production line at their UK based factory. Over the years commercial photographer Tim Wallace has worked closely with the Dennis marketing team to create image assets that are broadly used across the company from projects involving photography of all service centres for 'bidding' client presentations and documents, through to physical print work that is on display throughout all the Dennis Eagle locations UK wide.
Our studio work with Dennis Eagle was shot using a Hasselbald medium format camera system, this gives our client the very highest quality image files for then to then utilise across their business whether that be in brochure and marketing material or being deployed in large format on posters at trade motor events or on billboards. Using a high end image capture system we feel is imperative to our clients to give them not only the flexibility of imagery use but also the very best image quality possible to project their product to their own customers.
Tim - "The day started early as I arrived at the studio not long after 7am, we had a lot of work to get through with quite an extensive shoot list from our client covering three vehicles and various detail / accessory images to capture too. When I arrived the first of the vehicles was already on site at the studio entrance and we had brought in a dedicated vehicle cleaning crew to work on all three throughout the day. When we shoot cars in this sort of situation it is normal that they would be cleaned and prepared in the factory and then transported via a covered transporter to the studio, however thats just not possible with vehicles of this sheer size and weight so each of the vehicles shot had to be driven to the studio directly from the Dennis Eagle factory and then cleaned and prepared on site. As with any shoot the devil is in the detail and its good solid planning and preparation that really makes the difference on a shoot like this."
"We met with the Dennis Eagle marketing director to go over our planning of the shoot as this is always an essential in these situations, which vehicle would be shot first and in what positions and in what order, this is crucial to the shoot as you do not really want to be moving these very large vehicles around too much if you can avoid that to both save time and also keep your shoot location inside the massive studio infinity cove as clean and free from contamination as possible. Our lighting on this shoot was all 'continuous' lighting equipment that gives us the control over the light that is required to get the right lighting over a vehicle of this size and complexity."
Pall-Ex | European Palletised Freight Distribution Network
In 2016 AmbientLife photographer Tim Wallace was approached by Hilary Devey's (Ex Dragons Den Entrepreneur) marketing team to look at a large project to totally transform and create a library of dynamic image assets that would be used in the build of a brand new global website for her Palletised Freight Distribution Company Pall-Ex. Tim spent 3 days this week working through the project with the Pall-Ex team to deliver a spectrum of photography that will now be implemented into new corporate global and UK sites that launched in February 2017
Hilary Devey made her fortune launching Pall-Ex, a palletised freight network. Launched in 1996, Pall-Ex was the third palletised goods distribution network to be launched in the UK. It was based on the well-established hub and spoke express parcels distribution model.
Pall-Ex handles around 8,000 palletised consignments through its Leicestershire hub each day. The Pall-Ex Group vision is "to become the leading pan-European palletised freight distribution network," and to this end, the business is currently seeking prospective Principal National Partners in Turkey, Scandinavia and Germany. The realisation of this network will substantially reduce freight costs, ensure consistency of service across Europe and better enable trade with the fast growing Asian markets and the rest of the world.
The company has seen a great deal of new system implementation and growth over the last few years, they are working hard to expand their european network and in so doing chose recently to make a further investment into their online presence and website. Tim was contacted a few months ago with a outline of the project and AmbientLife took the brief onboard and the planning began. Like any logistics or distribution business it is a fast paced and 24 hour operation so a great deal of planning and preparation was required to tie together all the key elements to be captured across the project. Tim was chosen for the project not just because of his own unique style to transport related photography work but also for his experience working within these business types, understanding the client needs in regard to the brief is important but also Tim has a firm understanding of the real time operational requirements and how to work best within those to achieve the photography to fulfil the brief fully.
The driving force of Hilary Devey
Nobody could accuse former BBC Dragon and multi-millionaire freight entrepreneur Hilary Devey of having success handed to her on a plate. While working as a clerk at a freight delivery firm, she overheard one of the drivers complain that he would have to wait until morning to fill his lorry with enough cargo to justify driving to his destination. This inspired her to found freight distributing company Pall-Ex in 1996, which got drivers to pool their freight, making distribution quicker and easier. After being refused funding, she sold her house and car to finance the business, which ultimately netted Hilary her first million at the age of 40. Today, the business is worth an estimated £100million. In 2013 she was awarded a CBE for her services to the transportation industry and to charity. She has also had a varied TV career, going undercover on the Secret Millionaire and appearing on two series of Dragons' Den.
Tim -"This has been a really enjoyable project to be a part of and its always great to take on a brief like this where you literally have a blank canvas to work onto. Pall-Ex has a super marketing team as you would expect and the whole project was planned out over a quite short period of time with everybody working together as a team on the shoot. We did have quite a lot of material to get through to produce the required assets for the new global Pall-Ex website and we all are really looking forward too seeing that go live shortly. The shoot itself was split over different sections that concentrated on the core elements of the business and its model. We began shooting on a UK proving ground to allow myself to shoot and create the dynamic truck shots, all of this being shot from a moving chase vehicle where I was harnessed in shooting back onto the target tractor trailer unit as we moved around the proving ground circuit. Shooting chase is never easy but its something that I have been doing now for a great many years and with cars its reasonably straight forward to get the target vehicle and chase in the right positions. With large tractor trailer units it is another matter and there is a lot of two way radio traffic going on as well as hand signals from time to time to try and ensure that we get the vehicle up to the correct shoot speed and in the correct position to shoot before we run out of track, these vehicles are not rapid on acceleration so planning and knowing what your limits are are very important indeed. Following our work on the proving ground we then looked at warehousing through to actual process and delivery before picking up on some 'lifestyle' type work around key staff and area's such as customer service to ensure that our client had a 'real human' face to the business and to represent in the best way the excellent service and support that they offer."
AmbientLife have been producing commercial and corporate photography for NFT for over 5 years and they are one of our valued clients in the UK.
Initially Tim was approached by NFT when they were looking to build on their corporate image library, making changes to their content so that it reflected a more dynamic and high end feel to their imagery for use both in corporate advertising as well as at a point where the company were going through some changes to both rebrand the vehicle livery and also launch a new commercial website. With a fresh and high quality library of commercial photography the company was able to feed their advertising and marketing with new dynamic photography that stood out as well as utilising it for such items and customer calendars and as framed art work around all their UK sites.
We have been successfully working with them through out their business growth over recent years and as well as creating vehicle photography we have also been heavily involved to projects to capture their operation. This is something that we often find goes hand in hand with the truck or commercial vehicle photography when a client is seeking to build a strong brand image library and this is something that we have great experience in. This can involve warehouse, depot or operational line work and all of these Tim approaches in the same way, first understanding the requirements and then working with the clients marketing team to formulate a 'brief' or shooting list of whats required and how that can be achieved. We are very aware that halting work in an operational area or taking tractor units out of the operation, even briefly, can have a cost implication for our clients so we invest time to ensure that the imagery required is achieved with the minimum impact to the business operation. In many cases this is where working with a 'experienced' commercial photographer with knowledge in an industry really can make a substantial difference, not only to the actual quality of the photography itself.
The Cartwright Group
In early 2016 we welcomed The Cartwright Group as a new client to AmbientLife.
Our first work for The Cartwright Group was based around their 'conversions' sector, a new division of their group. This latest development by Cartwright will capitalise upon the strength of the Cartwright brand and especially the company’s advanced engineering skills. Cartwright Conversions Ltd aims to become a major player in the industry, particularly serving the utilities, construction, civil engineering, rail and telecommunications markets, and is confident its flexible approach will enable the new company to swiftly make its mark in this growing specialist sector. The shoot that Tim did for the group was based down at the Junction 11 studios near Banbury and utilised a recent conversion by Cartwright for The London Ambulance Service.
In early 2017 we continued to work closely with our client to create a suite of photography across their divisions and locations that were then utilised in a new corporate website and for use in brand marketing and other media platforms.
Chippindale Plant Hire
In early 2017 Chippindale came onboard as a client of AmbientLife as a result of their need to have some professional commercial photography completed ready for their new business website.
Chippindale Plant Limited provides a complete Hire & Sales service for plant, tools, attachments and site accommodation throughout the entire North of England. The company operate from their Leeds Head Office and a further 8 depots at Catterick, Huddersfield, Keighley, Newcastle, Manchester, Sheffield and York. Chippindale Plant was first established in 1949 by Wilfred Chippindale and has been a family owned business right up to the present day. Over the years the company has established an enviable reputation for providing a complete hire and sales service for a wide range of construction plant. This success has been built year on year and the company is now one of the largest privately owned construction equipment hire and sales companies in the UK.
The marketing team at Chippindale contacted commercial photographer Tim Wallace in early 2017 as they were making a further investment into their brand and online presence with a new commercial website and required a suite of professional image assets that could be both used for this new site as well as additional material for marketing and promotion. Tim worked closely the the team at Chippindale to get a scale of what was required and a shooting brief was created that the team worked with to ensure that all the required personnel and plant was available ready for the shoot either at site or on location. Tim has worked closely with many UK businesses over the years who have grown and find themselves at the stage where they now require 'professional photography' to be completed to carry their commercial and web presence forward correctly and in line with their core brand and identity. Its a process that we are here too help with and our experience not only with the photography element of what we produce but also the logistics of what is required help us to make the project as pain free as possible. Shooting work with any operational business can be difficult and we understand and respect the nature of our clients needs and the demands that their customers have on them also. Our initial work with Chippindale has now been completed and has been very well received, it will not be taken to be used own the new commercial website and we look forward to working with the team at Chippindale over the coming years.
Utilising the creativity
Over the years we have worked with many other clients such as Culina, Folwer Welch and Mercedes, the type of work that Tim has produced for each has always sat very firmly within the respective industry however our range of work and broad creative approach to projects has meant that we are able to both operate and produce client photography that can cover a very wide range of area's. A good example of this would be the 'parts' related photography that Tim has created for our client Mercedes. 4 years ago we were asked to shoot a series of 'parts' for Mercedes UK to be used in a Europe wide advertising campaign to promote 'genuine' parts being purchased over the lesser priced 'brands'. The work was so well received following the campaign that our client went on to produce a calendar on 2010, this was distributed to all Mercedes dealerships and centres within Europe and we continued to shoot a dedicated piece of work each year on parts to allow a further series of calendars for the next two years.
Fowler Welch, Culina, NFT and indeed many of our commercial clients within this industry also utilise shoots with us to produce photography for other area's outside their normal advertising sectors such as the production of photography that is then printed and framed to be used as 'inspirational' pictures for their boardrooms and customer area's. Both NFT and Cuilna currently use Tim's photography within their boardrooms to give them a dynamic corporate appearance as well as positively promote their brand to visitors and client meetings. Over the years we have also undertaken shoots to create photography for company reports, annual reports, best carrier submissions as well as trade exhibitions and magazine editorial.
We are very proud of what we have achieved for all our clients and we work mainly through reputation and recommendation.
If you would like to discuss your needs and would like to contact us then please do so and we would be happy to talk with you about your own projects and brand.
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and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the 'intellectual property' of Tim Wallace™.