New work with Dennis Eagle Trucks in the UK

This week we have started a series of work that commercial truck photographer Tim Wallace is completing with one of our long standing clients in the UK, Dennis Eagle. The work is in two defined sections with the first being related to the creation of new image assets from each of the Dennis sites around the UK that will be used in material aimed at Dennis clients in those area's. The second is to commence the marketing and brochure photography for some exciting new vehicle designs that Dennis have coming though in 2018.
Tim will be working closely with Dennis Eagle Marketing as well as with the Agency tasked with putting together all the material for final use within the industry.
08/02/2018
This week we have started a series of work that commercial truck photographer Tim Wallace is completing with one of our long standing clients in the UK, Dennis Eagle. The work is in two defined sections with the first being related to the creation of new image assets from each of the Dennis sites around the UK that will be used in material aimed at Dennis clients in those area's. The second is to commence the marketing and brochure photography for some exciting new vehicle designs that Dennis have coming though in 2018.
Tim will be working closely with Dennis Eagle Marketing as well as with the Agency tasked with putting together all the material for final use within the industry.




Our History with Dennis Eagle
We have been working with Dennis Eagle for many years and exclusively produce all of their commercial photography, from brochures to magazine placements and trade advertising. Our initial work with the company began when we were asked to shoot two new prototype vehicles that they were preparing to launch, from there the relationship has developed and grown we have worked with them on location shoots as well as recently shooting all the studio work for this years new vehicle brochures. In 2013 we were tasked with producing some hard hitting photography for Dennis Eagle that would stand out in the 'refuse lorry' industry and we had the creative idea of looking at dramatic set of images using one of their newest models with a modified rap displaying a full scale British union jack. This is a shoot that we are very proud of and its something that that clients marketing team used extensively to promote their brand in Europe and Asia with a large 40ft print of the 'Union Jack' shot being displayed with pride on the walls of the main production line at their UK based factory.

Our studio work with Dennis Eagle was shot using a Hasselblad medium format camera system, this gives our client the very highest quality image files for then to then utilise across their business whether that be in brochure and marketing material or being deployed in large format on posters at trade motor events or on billboards. Using a high end image capture system we feel is imperative to our clients to give them not only the flexibility of imagery use but also the very best image quality possible to project their product to their own customers.

Tim - "The day started early as I arrived at the studio not long after 7am, we had a lot of work to get through with quite an extensive shoot list from our client covering three vehicles and various detail / accessory images to capture too. When I arrived the first of the vehicles was already on site at the studio entrance and we had brought in a dedicated vehicle cleaning crew to work on all three throughout the day. When we shoot cars in this sort of situation it is normal that they would be cleaned and prepared in the factory and then transported via a covered transporter to the studio, however thats just not possible with vehicles of this sheer size and weight so each of the vehicles shot had to be driven to the studio directly from the Dennis Eagle factory and then cleaned and prepared on site. As with any shoot the devil is in the detail and its good solid planning and preparation that really makes the difference on a shoot like this."

"We met with the Dennis Eagle marketing director to go over our planning of the shoot as this is always an essential in these situations, which vehicle would be shot first and in what positions and in what order, this is crucial to the shoot as you do not really want to be moving these very large vehicles around too much if you can avoid that to both save time and also keep your shoot location inside the massive studio infinity cove as clean and free from contamination as possible. Our lighting on this shoot was all 'continuous' lighting equipment that gives us the control over the light that is required to get the right lighting over a vehicle of this size and complexity."










© Copyright Declaration
All images shown on this site are protected by International Copyright Law and by the Copyright, Designs & Patents Act 1988.
All images, text and ideas are the 'intellectual property' of Tim Wallace™