The Hype

AmbientLife welcomes new Client 'Dymag' and Leader Communications

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This week we would like to welcome 'Dymag' as a new client to AmbientLife and also Leader Communications Agency.
Dymag approached photographer Tim Wallace through Leader in August this year while Tim was out in Las Vegas teaching at PSW as they were relaunching the company with a new two piece carbon composite car wheel that is launching at SEMA in Las Vegas this weekend. Their requirement was a full portfolio or commercial work of their new products as well as campaign work that will be used for the launch at SEMA for their corporate stand there.

Started in the early 1970s, Dymag quickly moved to the technology pinnacle inventing the world’s first 3-spoke Magnesium motorcycle racing wheels. It was on Dymag motorcycle wheels that the legendary Eddie Lawson won the AMA Superbike Championship on a Kawasaki KZ1000-S1 in 1981 and 1982, and went on to win the 1984 World Motorcycle GP Championship on a Yamaha YZR500. Building on our successes, Dymag expanded into manufacturing Forged Magnesium wheels, Forged Aluminium wheels and finally Lightweight Carbon Fibre wheels with an equally enthusiastic response from bike and car owners around the world.
Many Formula 1, IndyCar, Rally/RAID, GP Moto, Superbikes, Isle of Man TT champions and race winners have used Dymags, as well as several production Supercar manufacturers.
In January 2010, British businessman Chris Shelley rescued the company from receivership and with the help of the original Dymag engineers and experts is proudly continuing the Dymag story with a new focus on developing a carbon composite car wheel targeted initially at the high performance car aftermarket with the ambition of becoming a key partner to an OEM.

Their ambition is to be a global top three supplier to the high end car and motorcycle customer and to partner blue chip OEM’s in both sectors. Dymag is very much a British “comeback” story particularly now that we have the government AMSCI funding of around £7m which is designed to support UK manufacturing companies in developing new technology and strengthening their supply chains to both UK and overseas customers.