Hype

New Photography for UK client that leads to 100% increase in new client conversions

Article text
We've been working with Panache, based in London, over the last few months to provide all the photography for their new marketing and online campaigns. This week saw the team completing the second part of the project with a full studio shoot that took place in our preferred location to shoot studio work in the UK, Junction 11 Studios. Commercial car photographer Tim Wallace has been working very closely with the London based company to bring together a shoot plan and strategy that covers their core service and branding. All the imeagry that AmbientLife create for our client will be used to help build a new corporate web presence as well as providing additonal material for marketing and advertising.





Darren James Thomas
Managing Director, Panache -
"It was with some trepidation that we booked Tim to do the photography for our new web site; not because of any doubt in his work as we had seen the high quality of this, though because it was a very large investment for a small company like ours to make and we had to be sure we were going to get a good return on our investment. We are in the process of incorporating the amazing images that Tim shot for us into our website and are also redesigning our website based around his photography to get the maximum benefit from it. We have already been using the images to send to clients whenever they make an enquiry and I have noticed almost a 100% increase in our conversion rate since doing this – that is the power of Tim’s photography! The actual shoot itself went perfectly, Tim understood what we wanted to achieve and worked with us keeping us informed and involved the whole time, he worked quickly and effectively; getting the shot straight away. The thing about Tim is he is more than just a photographer, he is an entrepreneur and understands business and how his photography can be used to great advantage to market and promote our business. We are glad to have found Tim and look forward to working with him again in the near future to strengthen the work he has already done in helping us develop our brand image.."



Tim -"It was great working with Darren over the first parts of this project, in total we shot a huge amount of work but with excellent planning and preparation from both ends we were able to maximise our time and shoot plan to allow a large volume of photography to be shot for Panache, thus giving them not only the material that they require for the new corporate website and marketing, but also for additional projects that develop and high end client queries. The news just a few weeks in that the business has already seen a 100% increase in their conversion rate is just amazing and it just goes to show the power of high quality imagery used in the right way and deployed correctly through a company with a strong brand.
I am looking forward to working on further stages of this project with Darren over the coming months and years and I'm very sure that our client relationship between our two businesses will strengthen and continue to grow"





Some Behind the Scenes from the studio shoot day with our client.