The Hype

Welcome to New Client Panache

Article text
This week we would like to welcome 'Panache' Chauffeur Hire to AmbientLife.
The company operate mainly in the London and South of the UK and represent the very top end of their industry delivering exceptional service to their clients both corporate and private with a fleet of high end luxury vehicles that read like a wish list of prestigious transport including such brands as Rolls Royce, Jaguar and Mercedes. Tim has been working closely with the company over the last month to bring together a shoot plan that covers their core vehicles, services and branding, and the work that AmbientLife create for our client over the coming months will be used to totally revitalise their corporate web presence as well as providing material for marketing and advertising within their high end customer demographic.









Tim - "I first spoke to the managing director of Panache some time ago and from the outset it was clear that the company had a huge amount of provinance within their market sector with large corporate accounts and some very wealthy and respected clients. They were at the stage that they wanted to match that visually within their own corporate web presence and through their marketing and advertising, in some respects this was a 'clean sheet' to work from and over the coming weeks we sat down with them to look at their requirements and how we felt we could visually get across not only the quality of their service but also their prestige and presence within that market sector. London is one of the worlds busiest cities and is home to some of the largest corporations and wealthy individuals in the country so it was important to plan the work flow out for these shoots so that we could maximise our time and budgets to create a library of photography that the company can draw on to make their new website but also to start working with immediately for corporate advertising and promotion. Our first task was to start shooting the individual models that they have available, mainly working on the interiors as well as capturing some high end 'detail' work to show the quality of their vehicles. The first part of this shoot occurred this week at a purpose built studio near London and over the coming weeks we will be continuing to work closely with the company to capture additional full body work and also some 'lifestyle' based work to complete the current brief. We look forward to working with Panache for many years to come as they grow and develop further to drive their brand forward even further."