The Hype

Welcome to new client Epsilon

Article text
We would like to welcome Epsilon this month as a new client to AmbientLife
Epsilon are a US based company who are a global leader in making connections between people and brands dealing with marketing for leading bluechip international companies. AmbientLife photographer Tim Wallace has been working with Epsilon over the last few months on a major campaign that they led for Jaguar Heritage in the UK.

Tim has been working closely with Jaguar and Epsilon on the campaign over the last three months and was commssioned based on his previous work for Jaguar over recent years and his strong dramatic style.
The brief was to produce a series of high quality images that will be used in online and print media advertising over the coming 12 months within Jaguar as well as being used to form some of the displays at the World Famous Motor Show at the NEC that was held in Birmingham in November.

Tim - "This was the last part of the out campaign shoot and it was good to be on familiar ground working at the test track in Gaydon. I have spent many days over the years here as its also a facility that Aston Martin share and use with Jaguar as well as the Land Rover element of Jaguar Land Rover as a Company, with work also being produced by myself and the team for LR. One of my main reasons to choose to shoot the 'dynamic motion' work and stills / range shots at the test track facility is that away from the main high speed test circuit there is a area that is titled the 'low emissions' test straights and these are very similar in appearance to a normal dual carriageway and with this it meant that we had the ability to shoot from a specially modified Range Rover along both sides of that test area without being disturbed and in complete safety. Shooting the motion work and using a car to car shooting technique as I did in this instance can be a very quick and efficient way to work however there are many issues that need to be considered and all the safety aspects come into play because when you are hanging out of the back of a chase vehicle at speeds up to 65mph you very clearly need to have confidence in not only your own safety equipment but also in the person that is driving you. I am very lucky that whenever I shoot in this way at the facility I always use Jaguar, Land Rover, or Aston Martin professional driving / instructor staff that are not only the very best but also experienced in working with photographers and film crews and thus totally appreciate what is required and what I am looking for. The speed that we shoot at is very much dependant on weather, road surface and light levels as well as the proximity of trees and shrubs in relation to the actual shoot road area, as these give us that all important sense on 'motion' and in the case of the Jaguar work most of it was shot at shutter speeds as low as 15th sec, this does take some time to master when you consider that not only are you in a moving vehicle but also hand holding that camera body to active the all important shots. "

Tim - "Many people I speak to think that working as a photographer within the car industry simply means turning up at amazing locations with sports cars and shooting dramatic work, true this is very much a perception that I can not deny is fact based at times when we have 'hero shoots' of some models, however on the other side of the coin a lot of time is also spent working on other items that are just as important within the car industry such as parts and service.
The main idea behind this recent shoot with Jaguar was to create some additional parts based work to run on from pervious parts work that I had shot historically for Jaguar and the images will be used both in direct advertising as well as online media. Parts to some people may be a little boring but to me its a great opportunity to push whats achievable by simply using good create flair and great lighting techniques that I have built up over the years working in the car industry."