The Hype

Welcome to new client Pernod Ricard and Glenlivet.

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This week we would like to welcome new clients Pernod Ricard and Glenlivet to Ambient Life. We have been working recently with Pernod Richard as they work to complete a project with Glenlivet to create a campaign in conjunction with Aston Martin.

The project will be unveiled later in 2011 within the group as focuses on the 'quality' element and ties between that of the production of the infamous Glenlivet brand and the craftsmanship and quality of build from Aston Martin.

Pernod Ricard was born in 1975 out of the link-up of two aniseed drinks specialists, Pernod SA and Ricard SA, long-time competitors
on the French market. The Group, they formed was able to take advantage of new resources to develop its Distribution Networks and its brand portfolio ( Ricard, Pernod, Pastis 51, Suze, Dubonnet, etc.) in France and other countries.
For its initial acquisitions, Pernod Ricard gave priority to one product, whisky, the most consumed spirit in the world, and one country, the United States, the world’s biggest market for the whisky sector. This led to the acquisition by the new Group of Campbell Distillers, a Scotch whisky producer in 1975, followed by Austin Nichols, the producer of
Wild Turkey American bourbon whiskey in 1981.

At the dawn of the new century, the Group doubled its size. This helped the Group to hold key positions with regard to highquality
whisky brands, such as Chivas Regal and The Glenlivet, a high quality cognac brand with Martell and, in the white spirits segment,
Seagram’s Gin.