The Hype

Aston Martin One-77 project shoot at Gaydon Design Centre

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The Aston Martin One-77 is the most expensive and radical car to be unveiled by the Aston designers and with a £1m price tag and an exclusive number of only 77 being built it is a much talked about car. Featured here we can give you an exclusive preview of just some of the work was produced this week at the Aston Martin Design Headquarters by Tim when he was commissioned by Aston to shoot this quite extraordinary car.

The One-77 was revealed at the 2009 Geneva Motor Show and has a limited run of 77 units with delivery starting late in 2009 and a price tag of £1m.
The ultra-exclusive super car-cum-work-of-art and is underpinned by an all-new carbonfibre chassis that supports a 7.0-litre V12 and handcrafted aluminium bodywork.
Aston Martin says this is no mere car, but ‘possibly the world’s most desirable automotive art form’. Marek Reichmann and his design team have sculpted the One-77 so that it is still instantly recognisably an Aston Martin, but with hints of a new design language.

One-77 - The Shoot